From Curbed Detroit: http://detroit.curbed.com/archives/2014/03/the-griswold-building-becomes-the-albert-releases-an-unbearable-promo-video.php

The Griswold Building is back, and developers have rebranded the renovated apartment building into something trendier. Something younger. Something altogether unbearable. Something called The Albert. You might want to buckle up for this one. It’s so awful, you might end up hate-watching it again and again.
Remember how this renovation began by kicking out the building’s previous population of low-income seniors? To celebrate that triumph, the video starts and ends with a young person making a bold declaration “Detroit is MY generation’s city.”

From Curbed Detroit: http://detroit.curbed.com/archives/2014/03/the-griswold-building-becomes-the-albert-releases-an-unbearable-promo-video.php